The Role of Television Broadcasting in National Policy Advocacy: A Case Study of Gombe South Local Government Area, Gombe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Television broadcasting has long been a powerful tool for disseminating information, shaping public opinion, and influencing policy decisions. In Nigeria, national policy advocacy often relies on media platforms, including television, to inform the public about government initiatives, policies, and their implications. In Gombe South Local Government Area (LGA) of Gombe State, television broadcasting plays a significant role in communicating national policies to rural and urban populations. Television, with its visual and auditory appeal, provides an effective medium for reaching diverse audiences, offering detailed explanations of complex policies and encouraging public participation in the democratic process (Aliyu & Adebayo, 2024; Jibril & Musa, 2023). This study explores the role of television broadcasting in national policy advocacy in Gombe South LGA, focusing on how TV programs contribute to the awareness, understanding, and engagement of citizens with national policies.
1.2 Statement of the Problem
Despite the widespread use of television in Nigeria, there is limited research on its specific role in national policy advocacy, particularly in rural areas like Gombe South LGA. Many citizens remain unaware of national policies or have a limited understanding of how such policies affect their lives. This study aims to assess the role of television broadcasting in promoting awareness and understanding of national policies in Gombe South LGA, exploring how TV programs can facilitate greater citizen engagement and influence public opinion on national issues.
1.3 Objectives of the Study
1. To assess the role of television broadcasting in promoting national policy advocacy in Gombe South LGA.
2. To evaluate the effectiveness of television programs in increasing public awareness and understanding of national policies in Gombe South LGA.
3. To explore the impact of television broadcasting on public engagement with national policy discussions in Gombe South LGA.
1.4 Research Questions
1. How does television broadcasting contribute to national policy advocacy in Gombe South LGA?
2. To what extent are television programs effective in increasing public awareness and understanding of national policies in Gombe South LGA?
3. What impact does television broadcasting have on public engagement with national policy discussions in Gombe South LGA?
1.5 Research Hypotheses
1. Television broadcasting significantly contributes to national policy advocacy in Gombe South LGA.
2. Television programs are effective in increasing public awareness and understanding of national policies in Gombe South LGA.
3. Television broadcasting positively impacts public engagement with national policy discussions in Gombe South LGA.
1.6 Significance of the Study
This study will provide valuable insights into the role of television broadcasting in national policy advocacy, offering recommendations for enhancing the effectiveness of TV programs in informing and engaging the public. The findings will be useful for policymakers, media practitioners, and advocacy groups working to improve the communication of national policies and foster greater civic participation.
1.7 Scope and Limitations of the Study
The study is limited to Gombe South Local Government Area in Gombe State and focuses on the role of television broadcasting in national policy advocacy. It does not include other forms of media or other regions of the state.
1.8 Operational Definition of Terms
1. National Policy Advocacy: The process of promoting and supporting national policies through public communication efforts, aiming to increase awareness, understanding, and engagement.
2. Television Broadcasting: The transmission of television programs to a wide audience through public or private television channels.
3. Public Engagement: The active involvement of citizens in discussions, debates, and actions related to national policies, often influenced by media platforms.
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